This brief was provided by a design agency, and was completed at industry pace. The task was to design a magazine called “Culture.” The purpose was to provide gen Z with new and exciting places to visit in Cardiff, with the focus on food and drink.
With a simplistic design layout, my aim was to inform and excite the audience, without overwhelming them with images and text. I achieved this by keeping the layout spacious, using clean visuals and a classic but casual font. Keeping a pop of yellow throughout the spreads helps to keep the style in tune with a young and vibrant audience.